Our services
We design and run IHUT and consumer perception studies that generate credible, robust evidence — helping brands validate products and substantiate claims with confidence.
We bring the methodology of a regulated clinical study to consumer and IHUT research — so your findings are not only insightful but credible and defensible. We work with consumer brands, food and nutrition companies, and healthcare businesses to design studies that stand up to scrutiny.
Our remote-first model enables rapid, cost-effective recruitment of diverse consumer panels across the UK, with structured data capture that goes beyond traditional survey research.
Study types
In-home usage tests, consumer perception studies, taste testing, and product validation panels
Participants
Remote panel recruitment across the UK with targeted screening criteria and digital onboarding
Data capture
Structured eDiaries, validated questionnaires, sensory scales, and eConsent — all digital
Delivery
End-to-end — from study design and recruitment through to consumer insight report
We manage the full scope of your consumer or IHUT study, from design through to final insight report.
Consumer-focused study design, hypothesis setting, questionnaire and sensory scale development, ethics review where required, and structured test protocols.
Remote recruitment of targeted consumer panels with defined screening criteria — including demographic, lifestyle, and product-use filters. Digital onboarding and eConsent throughout.
Product dispatch coordination, structured testing schedules, eDiary and questionnaire completion at defined timepoints, and real-time data monitoring throughout the test period.
Statistical analysis of consumer feedback and sensory data, final insight report with clear, actionable findings, and claims-ready summaries where applicable.
A typical IHUT or consumer research study with Comet Clinical follows four clear phases.
Design & questionnaire development
We define the research objectives, design the study methodology, and develop structured questionnaires and sensory scales to capture the consumer experience accurately.
Panel recruitment & onboarding
Targeted recruitment against defined screening criteria, digital eConsent, and participant briefing — all managed remotely before any product is dispatched.
In-home testing & data collection
Products dispatched to participants, who complete eDiaries and structured questionnaires at defined timepoints. Our team monitors data quality in real time and supports participants throughout.
Analysis & insight reporting
Statistical analysis of consumer and sensory data, final insight report with clear takeaways, and claims-ready summaries to support your product development or marketing strategy.
Tell us about your product and research objectives and we'll talk through how Comet Clinical can design and deliver it.
Schedule a consultation
